McLaren is fairly raw in the supercar market. In spite of that, the British manufacturer has delivered a record number of cars in 2015. And with the launch of a new lower-priced model, it is firmly on track to surpass that success in 2016. According to official statistics released by McLaren, it delivered 1,654 units in 2015, which is marginally higher than 2014’s 1648 cars. These are significant numbers for a company that started regular production only recently in 2010. Despite these numbers, the big ramp up for McLaren will be in 2016 when its new 570S is up for sale.
With the 570S, McLaren is hoping to dig its feet deeper in the supercar domain. The 570S was unveiled in 2015 and is a high-speed supercar with a lower price. But its first deliveries to eagerly waiting customers started only at the very end of the year. So naturally, with a whole new year at its disposal, the sales of 570S are likely to propel the company to the very top of the market. The 570S has a base price of approximately Rs. 1.23 crore, and McLaren has said that currently it has a waiting period of 6 months. As per the company’s estimates, the Sports series which includes the 570S and other lower-priced models including the 540C, will attribute to nearly two thirds of its sales volumes.
These impressive numbers are a strong indication that McLaren is giving traditional sports-car manufacturers such as Lamborghini, Porsche and Ferrari a run for their money. It also proves a point – the global demand for supercars, priced around Rs. 1 crore still remains strong. The company said that it has added a second shift and also hired 250 additional production workers to its manufacturing line in Woking, England, with the aim of handling the increased workload due to the demand for the 570S.
In addition to the lower-priced models like 570S, McLaren has continued to produce higher-priced and more limited models such as the P1 GTR, which sells for more than Rs. 6.7 crores. Also recently, the company sold out all of its 675 LT Coupe, which is a race-track car and is priced at Rs. 2.27 crores. Additionally, in December, the manufacturer delivered the last of its coveted P1 models, whose production was limited to 375 units and used to cost above Rs. 6 crores. These models, combined with the expected success of 570S, ensure that McLaren will remain a force to be reckoned with in 2016.