With almost every car maker present in Mumbai, BMW decided to offer something exclusive to the city with the launch of the M Studio, a showroom dedicated to all the M-badged BMW cars that are currently on sale in India and even those which are expected in the near future. The first-of-its-kind, the Mumbai studio has been launched by Infinity Cars and is located at Savoy Chambers, Santacruz and BMW plans for more ‘M Studios’ across India eyeing cities like Delhi, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad by the end of the year.
Along with the launch of the showroom space, BMW even managed to launch the 2015 M6 Gran Coupe facelift in India with a price tag of 1.71 crores (ex-showroom, Mumbai) which humbly sits at the showroom floor as your read. With BMW’s delectable M lineup cars growing in India, the new M6 joins the likes of the BMW M3, M4 , M5 while the new BMW X5 M and the BMW X6 M will be the new additions later this month.
The BMW M Studio represents the M series of cars and M Accessories Packages. The showroom has been designed exclusively for customers to get them closer to the ///M brand. The store in itself is a paradise for M series car lovers as the brand offers the customers test drives and a chance to understand the performance cars more closely. You will also get a lifestyle section where customers can purchase M Accessories for the regular BMWs.
At the launch event, Philipp von Sahr, President, BMW Group India had this to say, “Born on the racetrack, at home on every road – that’s the credo of M automobiles. M is an attitude. For generations, BMW M cars have proven their metal in the world of performance. M cars have a multi-faceted character that endear it to individuals who demand a unique combination of dynamics, extraordinary sportiness, comfort and everyday suitability. The ‘BMW M Studio’ is designed to cater to the needs of a niche clientele – one that does not believe in playing by the rules. It is a place where the BMW fans can explore the fascinating world of M. The dynamic product range and an unmatched premium experience will bring these customers closer to the M brand.”